CU Thrive Leadership Circles

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Month 6 · Lesson

Communication About Change

How you communicate change matters as much as the change itself. Leading with the why is the difference between commitment and resistance.

Lesson Overview

Change is constant in academic medicine — new policies, restructured workflows, evolving priorities — and how you communicate that change matters as much as the change itself. Research shows that nearly one-third of employees don’t understand why organizational changes are happening, and that gap in understanding is one of the leading reasons change initiatives fail.

The problem is rarely a lack of information; it’s a failure to lead with the why. When people understand the reasoning behind a change — and can see what it means for them personally — they are far more likely to commit to it rather than resist it.

This month’s challenge asks you to communicate a real, current or upcoming change to your team using four evidence-based elements: inspire them with a compelling vision connected to your mission, inform them honestly including what you don’t yet know, empower the people who will be leading the change alongside you, and engage your team in the process rather than just announcing decisions. Then bring what you learned — what questions people asked and how they responded — to your peer group over a shared meal.

Learning Objective

Communicate an organizational change using a structured approach that leads with purpose, addresses what’s in it for the people affected, and invites engagement — rather than simply announcing what is happening.